Challenge
American Express gave people the chance to win a trip to New York City if they pay with their American Express card.
Our approach
We asked a friend, who is a moviemaker in New York City, to look for a very communicative and authentic cab driver in NYC. It was hard to find a trueborn New Yorker, since the most cab drivers are migrants. Finally, we found Jef, an excited cab driver for thirty years who takes you anywhere you want in New York.
Credits
Creative: Hans Buyse, Lander Engels & Christophe Ghewy
Agency: Famous
Webpage client: www.americanexpress.be
