Challenge
The city of Antwerp wanted to welcome students and therefore they made an awareness and information campaign.
Our approach
We wanted to show that students can be themselves, but in a responsible way. With the baseline ‘don’t do anything what you wouldn’t do at home’ we created a video in which all the recognizable situations of a drunk student on the city streets was brought to life in his parents house.
Credits
Creative: Hans Buyse
Director: Hans Buyse
Agency: Leitmotiv (Poetry in Motion)
Webpage client: https://www.antwerpen.be
