For this campaign the Artesis University College wanted to show off their very wide range of education programmes. Advertising agency Absoluut came up with the idea to morphe two education programmes in one visual context.
In order to stay connected to the education programmes of the school, we chose to organize a casting out of the real AP students. At first, we received over 100 applications via a little casting video they sent to us. In a second phase, we organized a casting for the top twenty which resulted in solid acting and a sharing commitment by the students to the campaign.