Baloji – Komono
Challenge
Komono, the Belgian watches and sunglasses brand, has launched a collection curated by the Congolese artist Baloji. Baloji infused his modern style and African elegance into four unique sunglasses. We’ve been asked to promote this collection with an original video.
Our approach
After we did the editing for his two music videos (Capture and Unite Litré ), Baloji asked us to support his collaboration with Komono with an arty video. Therefore we shot a one-take video of his ‘Katuba Orchestra’ and dancer Jolie Ngemi between the visitors of the Congolese Expo in the Fondation Cartier Paris.