Challenge
Work for Vias Institute!
For the Bob campaign, an awareness campaign to warn young and old about the dangers of alcohol behind the wheel, we worked together with Vias Institute to realize this video.
The video introduces 3 friends leaving for home after soccer practice. With Bob behind the wheel, the friends drive through town to the song “It’s my life” by Dr. Alban. The lyrics were not only sung along by Bob but also by passersby on the drive home.
Even the dog happily sings along 😉
Credits
Direction: Hans Buyse & Jochen Decostere
Camera: Gerdy Vandermeersch
Post-production: Jorrit Eggermont
In the media
The video did not go unnoticed in the Flemish news media either. On the talk show “De Tafel van Vier,” the topic of “alcohol behind the wheel” was discussed. After showing the video, Interior Minister Annelies Verlinden explained more about the intent of the campaign.
