Challenge
CVO Gent offers adult education. This means that you get the opportunity as an adult to obtain a recognised diploma or certificate through (evening) education. With this campaign they wanted to communicate that you shouldn’t wait too long to subscribe for a course.
Our approach
We went a day to Ostend, the city that claims to be Ghent at sea, and asked Jan Matthys to inform Belgian coast tourists about CVO’s wide range of education programs in his particular funny way. Using an anamorphic adapter and a very colourful grading made these videos pop-out on TV.
Credits
Copywriter: Jan Matthys
Director: Hans Buyse
Agency: Leitmotiv
Webpage client: http://www.cvo.gent
