Challenge
Quick-Step Floor Designers invited a new, stylish Quick-Step Livyn Pulse floor, which is resistant to everything. They asked us to make a video where this floor and its qualities are shown.
Our approach
To assist the Etixx – Quick-Step team in their preparation for the 2016 Giro d’Italy prologue, we prepared a warming-up stage, which was 36 square meters. With the help of 9 riders and 18 pair of cycling shoes, we promoted their new floor. This stylish Quick-Step Livyn Pulse Floor withstood: scratches, stains, sweat and ice water, without a single mark.
