Elke Decruynaere, the Alderwoman of Education, Upbringing and Youth for Ghent, asked us to make a 1-minute video concerning the International Day for the Elimination of Racial Discrimination.
We made an emotional, personal and confronting video with children from different nationalities. The antiracism movie opened a much-needed discussion, not only about how to fight against racism, but also how to deal with children who are victims of discrimination. Once again, a Leitmotiv viral made it to the (inter)national news and Elke Decruynaere became the conversation manager on this topic. In three days we generated +600k views and counting.