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Challenge

Elke Decruynaere, the Alderwoman of Education, Upbringing and Youth for Ghent, asked us to make a 1-minute video concerning the International Day for the Elimination of Racial Discrimination.

Our approach

We made an emotional, personal and confronting video with children from different nationalities. The antiracism movie opened a much-needed discussion, not only about how to fight against racism, but also how to deal with children who are victims of discrimination. Once again, a Leitmotiv viral made it to the (inter)national news and Elke Decruynaere became the conversation manager on this topic. In three days we generated +600k views and counting.

views in three days
Credits

Creative: Hans Buyse, Dennis Hellebaut & Kilian Longueville
Director: Hans Buyse
Agency: Leitmotiv
Webpage client: www.elkedecruynaere.be

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