Challenge
Shortcut Advertising contacted us with an interesting and fun idea to launch the new IVAGO garbage cans in the city of Ghent.
Our approach
“Today I had a conversation with a garbage can!”
Probably not the most heard sentence ever, but the people in Ghent now say otherwise. Together with Jan Matthys we made a garbage can come to life which resulted in some hilarious reactions from the people passing by.
The video quickly went viral reaching up to 80k views and 1100 shares in only one week.
