Jims Fitness

Overly attached activity tracker

Technology can be found everywhere. But as it seems, it’s not always the best solution. Federate contacted us with the idea of a fitness tracker being neglected by his owner for a JIMS personal trainer.

Our approach

For this commercial we focussed on the relationship between a woman and her fitness tracker. Big love at first sight, but slowly we see things move in another direction.

Unfortunately she seems to have found someone else, but who is this mysterious man? We joined forces with Reinhard Vanbergen who produced and recorded the song and Creative Conspiracy who created the 3D fitness tracker and animation.


Creative: Denis Debrulle
Director: Hans Buyse
Agency: Federate
3D: Creative Conspiracy
Music: Reinhard Vanbergen
Webpage client: http:// www.jimsfitness.be


What is your Leitmotiv?

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Schepenenvijverstraat 4
9000 Gent


Tel +32 477 66 32 39