Challenge
Join for water, formerly Protos, won humanitarian air time on the public channel VRT during the week of March 25. They asked us to provide a concept for this sensibilisation campaign. Within this campaign, they also wanted to launch their new name.
Approach
For the casting we made an appeal to our good friend and film director Nic Balthazar. Because of his great concern about the climate, he seemed the right person for this movie. The recordings took place at our own Belgian coast in the dunes of Oostduinkerke.
Sad fact: the spot was recorded on the hottest day ever measured in February.
