What We Did
To promote the new Canal Grande program on Radio Klara, Lucy Agency devised a stunt.
Lucy Agency wanted to sail somewhere in Ghent, Bruges or Mechelen on a beautiful inner-city waterway with a typical gondola from Venice. The gondola is actually an unseen publi-mobile because behind the gondola is another small “gondola” with the announcement of the series. We brought over a gondola from the Netherlands and let it sail at the famous Gentse Graslei.