Iwein Vandevyver, creative director at Lucy Agency and one of my favourite creatives around asked us to shoot a few videos for Klara with an acting role for Philosopher Jean-Paul Van Bendegem.
We shot the TV-ad and the online video in our own white infinity studio. We used a prompter to help Jean-Paul with the long monologue but at the end of each recording we filmed a few takes without the device. Those spontaneous takes were used in the end result.
Funny fact : The self-relativizing phrase “a bearded emoji like any respectable philosopher” triggered fierce reactions from the feminists online, who felt that this denied the existence of female philosophers.