Klara 

Challenge

Iwein Vandevyver, creative director at Lucy Agency and one of my favourite creatives around asked us to shoot a few videos for Klara with an acting role for Philosopher Jean-Paul Van Bendegem.

Our approach

We shot the TV-ad and the online video in our own white infinity studio. We used a prompter to help Jean-Paul with the long monologue but at the end of each recording we filmed a few takes without the device. Those spontaneous takes were used in the end result.

Funny fact : The self-relativizing phrase “a bearded emoji like any respectable philosopher” triggered fierce reactions from the feminists online, who felt that this denied the existence of female philosophers.

Credits

Creative: Iwein Vandevyver
Director: Hans Buyse
Agency: Lucy
Camera: Stijn Blancke
Editing: Steije Hillewaert
Webpage client: https://klara.be/

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