Challenge
Pergo wanted to convince the professional market of the remarkable durability of its parquet flooring. Because of the very positive feedback they got on the streetstyle movie they asked us to provide them with a new concept and movie.
Our approach
We decided to do a real-life test and installed a 200m² wood parquet floor and invited two roller derby teams to challenge one another to a thrilling game on the Pergo surface. The damage done seemed irreversible but after a thorough cleanup the floor looked like brand-new.
Credits
Creative: Sofie Paelinck and Hans Buyse
Director: Hans Buyse
Agency: Leitmotiv
Webpage client: http://www.pergo.com