Poco Loco, a Tex Mex-oriented food company, situated in Roeselare is regularly looking for new employees who can join their team. There is low unemployment in the region which makes it hard to find the right profiles.
“A little bit of craziness works better” was the campaign line referring to the company name “Poco Loco”. We took this literally and made three online videos. The videos show excited job applicants who pull out all the stops to impress the recruiters. Each in their own specific crazy way.