Protos

Challenge

Protos is a development cooperation NGO campaigning for better water management. One in ten people still don’t have access to drinking water and need to walk many miles to get it. We’ve been asked to make an awareness campaign about this theme.

Our approach

For the MEDIALAAN Fairtime Award we wrote a proposal to win free airtime on TV. Unfortunately we didn’t win the contest, but Protos was really excited about the idea and provided us with limited resources to make this awareness video. A very effective campaign in two languages with a subtle copy and an amazing acting performances of Lawrence Sheldon and Lukas Smolders. (thank you guys!)