Campaign of the week
Happiness was asked to prove that banking at Record Bank is very simple. Therefore they created a concept for a candid camera in which eight to ten year old children take over a bank for one day.
Most of the creatives of big agencies believe that a candid camera movie will only go viral when the victims of the prank are real. We know that ain’t true. It’s better to cast your victims up front in order to see whether their astonished reactions are going to be natural enough and feel real, instead of hoping that the unaware victims will react in the way we’d love to. Therefore we organised a very extensive casting as well for the kids as for the victims.