Responsible Young Drivers is a voluntary organization. They want to encourage young people to drive responsible. Because each year thousands of people die behind the wheel due to texting, RYD wants to convince young people not to text while driving.

Our approach

Tom Berth and Geert De Rocker came up with this great idea to make a candid camera of a driving test in which the victims were obliged to text behind the wheel while making difficult manoeuvres. The amazing performance of this well casted instructor and a little bit of luck with the choice of our victims were a bonus to this successful awareness video.

The video was shortlisted at the Cannes Lions 2012 and was the winner of several other publicity festivals.  


Creative: Tom Berth & Geert De Rocker
Director: Hans Buyse & Dagmar Duportail
Agency: Publicis
Webpage client:


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