Challenge
For a lot of employees sporting at work is an unknown area. Sport Vlaanderen wanted to show in a TV-campaign that this should be easy and accessible.
Our approach
Sports at work is a public service announcement to stimulate employees to sport. This video shows that work isn’t an excuse. It’s also an enjoyable way to sport with your fellow colleagues and get to know them better on a different and sporty level.
Our creative input were social media effects, such as gifs and boomerang effects. We made use of repetitive movements to prove that we always use the same repeating motions during the day.
Credits
Creative: Hans Kerkhoff & Raoul Maris
Director: Hans Buyse
Agency: Gelotology
Webpage client: www.sport.vlaanderen
