12 Tips against cancer
Challenge
The Foundation Against Cancer wanted to make people conscious about the fact that little changes in their lifestyle can have a big impact on their chances of getting cancer.
Our approach
The creatives of the agency Happiness made a dummy pack of a medicines that didn’t contain actual pills but a leaflet with 12 tips to diminish your chances on cancer by more than 30%. Our creative approach was to shoot everything in the studio and to exaggerate the domestic situation so we could make with a very limited budget twelve stylish videos.
Credits
Creative: Geoffrey Hantson, Philippe Fass and Pieter Claeys
Director: Hans Buyse
Agency: Happiness Brussels
Webpage client: http://www.kanker.be/
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