Unilin bedankt Tom Boonen

Challenge

Unilin is a world player in the flooring industry and is mainly known for its Quick-Step floors. Due to expansion, Unilin is always looking for new talent. With their ‘happy workout’-strategy they want to create a warm working environment for everyone. d’Artagnan asked us to create and produce a new video that fits this strategy.

Our approach

We want to show with this video that working at Unilin is fun. Therefore we asked via an internal communication campaign to hand in creative ideas to say Tom Boonen farewell at the Tour of Flanders and Paris-Roubaix. Eventually, five hundred colleagues made a spectacular tribute to their hero and form a huge moveable tifo. The living banner, made from panels, was a big success and made it into the (inter)national media. You can see the result in the case movie above.