Unilin bedankt Tom Boonen


Unilin is a world player in the flooring industry and is mainly known for its Quick-Step floors. Due to expansion, Unilin is always looking for new talent. With their ‘happy workout’-strategy they want to create a warm working environment for everyone. d’Artagnan asked us to create and produce a new video that fits this strategy.

Our approach

We want to show with this video that working at Unilin is fun. Therefore we asked via an internal communication campaign to hand in creative ideas to say Tom Boonen farewell at the Tour of Flanders and Paris-Roubaix. Eventually, five hundred colleagues made a spectacular tribute to their hero and form a huge moveable tifo. The living banner, made from panels, was a big success and made it into the (inter)national media. You can see the result in the case movie above.


Director: Hans Buyse
Creative: Hans Buyse & Peter Lissens
Agency: d-Artagnan
Webpage: http://www.unilin.com


“Bedankt Tom”: Tifo op de Oude Kwaremont, maskers van Boonen overspoelen Vlaanderen
Les employés de Quick Step remercient Tom Boonen avec un gigantesque tifo 
Sponsor eert wielerheld meteen Tom Boonen van 250 vierkante meter groot


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