Ghent is a cycling city, and it is well-known for it. Partly because of this, they were chosen to host the international congress Velo-city in 2024. In 2023, the congress took place in Leipzig, and the city of Ghent wanted to introduce itself as a cycling city through a video.
Challenge
Ghent people really do everything by bike.’ With this basic idea, the city of Ghent came to us and asked if we could make a humorous video where Ghent cyclists could be described in an Attenborough style.
Our approach
Such a video starts with a good script, and fortunately, we were able to use the writing talent of Stijn Van der Stock, who wrote a great script. Then we went looking for our own David Attenborough, a role that was fantastically performed by Stijn Van Kerckhove. After a week full of shooting, cycling, and working with amazing extras, we arrived at this result.
Credits
Direction: Hans Buyse
Camera: Hans Buyse
Camera-assistant: Jorrit Eggermont en Maxime Vanrenterghem
Post-production: Jorrit Eggermont en Maxime Vanrenterghem
Script: Stijn Van der Stockt
