The awkward silence app
Challenge
Happiness was asked to rebrand Binge by Jim Mobile. They came to us because of the humoristic challenge needed for this commercial and the search for talented young actors.
Our approach
Due to the standard student home situation we decided to keep the commercial in one long shot, intercut by two close-ups. A choice that empowered this kind of corny humour. Once again, we engaged some very talented young actors like Nona Demey, Flor Vanseveren and Pieter Verhelst.
Credits
Creative: Laura Lacourt & Pieter Claeys
Director: Hans Buyse & Mickey Beddeleem
Agency: Happiness Brussels
Webpage client: http://www.jimmobile.be
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