Violence Against Women
James Gambrill and Elvire Cavalie came to us with this great idea. Along with the actress Tess Bryant we worked out the copy in the different stages of the make-up tutorial. Next doors construction men were really using their grinder which we integrated in the storyline.
Our campaign was featured on Joe La Pompe because BBH London copied the entire idea and the execution of it. BBH got two millions views on YouTube and loads of awards for “their” great idea.