Violence Against Women

Challenge

James Gambrill and Elvire Cavalie came to us with this great idea. Along with the actress Tess Bryant we worked out the copy in the different stages of the make-up tutorial. Next doors construction men were really using their grinder which we integrated in the storyline.

Our approach

Our campaign was featured on Joe La Pompe because BBH London copied the entire idea and the execution of it. BBH got two millions views on YouTube and loads of awards for “their” great idea.