Next, next, next… Finding the ideal Ghent resident who embodies all the character traits of the City of Ghent turned out to be more challenging than expected.

Challenge

In anticipation of Film Fest Gent, the city of Ghent aimed to creatively introduce their branding and image to the public. For this purpose, they enlisted the expertise of Domien Huyghe and Wendy Huyghe, who came to us with a compelling idea and scenario.

our approach

We were immediately captivated by the story and worked closely with the City of Ghent, Domien, and Wendy to plan the next steps. After refining the script, casting the characters, searching for the perfect location, and finding the right props, the recording could finally begin. Together with the crew, we headed to the VIERNULVIER arts center. Under the expert direction of Domien Huyghe, the actors gave their best performances. Following a successful shooting day, post-production work began, and the film came together beautifully.

Ghent is a cycling city, and it is well-known for it. Partly because of this, they were chosen to host the international congress Velo-city in 2024. In 2023, the congress took place in Leipzig, and the city of Ghent wanted to introduce itself as a cycling city through a video.

Challenge

Ghent people really do everything by bike.’ With this basic idea, the city of Ghent came to us and asked if we could make a humorous video where Ghent cyclists could be described in an Attenborough style.

Our approach

Such a video starts with a good script, and fortunately, we were able to use the writing talent of Stijn Van der Stock, who wrote a great script. Then we went looking for our own David Attenborough, a role that was fantastically performed by Stijn Van Kerckhove. After a week full of shooting, cycling, and working with amazing extras, we arrived at this result.

Challenge

The creatives at Lucy Agency asked us to collaborate on an awareness campaign for Liantis that deals with the mental well-being of corporate executives.

our approach

We got started by co-writing the script with Lucy’s creatives. With DOP Jochen Decostere we went to the Liantis offices and started shooting. Under the direction of Hans Buyse, actor Günther Lesage took on the role of a manager who has reached his limits and can no longer cope with the workload.

Challenge

Work for Vias Institute!

For the Bob campaign, an awareness campaign to warn young and old about the dangers of alcohol behind the wheel, we worked together with Vias Institute to realize this video.

The video introduces 3 friends leaving for home after soccer practice. With Bob behind the wheel, the friends drive through town to the song “It’s my life” by Dr. Alban. The lyrics were not only sung along by Bob but also by passersby on the drive home.

Even the dog happily sings along